Environmental and Social Responsibility

Exo Family, Healthy Family

Utensils are important part of Kitchen Hygiene – Gut of a Healthy Household. Hence we believe that Sanitizing of utensils is not just a hygiene but a mandatory requirement for healthy family. It is a natural habit for consumers to leave the utensils unwashed in kitchen sink post cooking so that they can clean all the utensils including the serving plates in 1 go. However, what consumers don’t understand is that by the time they wash their utensils left in kitchen sink it will be a breeding ground of bacteria. Research shows that bacteria on
unwashed utensils in Kitchen sink grows by 700% in 19 minutes. Hence it requires Sanitization.

Exo being a pioneer in Antibacterial space believes that consumer should be educated about this bacterial menace and hence use an Antibacterial Dishwashing solution so that health of family is not compromised. This is what we have been propagating.

The risk of bacterial growth on unwashed utensils is there on the tiffin that kids return from school which are generally brought back unwashed. Since Exo believes in building a healthy nation, we believe that mothers who are guardians of health should be aware of this menace. Exo’s latest digital communication is on this regard.

Exo also educates consumers about Antibacterial menace in dishwash scrubber as well which can have more bacteria than that on a toilet seat. This being a product that comes in direct contact with utensils, results in spreading bacteria from one utensil to another. While educating consumer about the menace, Exo also offers consumers superior Antibacterial scrub pad – Exo Bacto Scrub, that prevents bacterial growth and hence reduces residual malodour on scrubber by 99%, so that they have a healthier alternative.

Life in the present fast-paced scenario is a constant strife; one that takes a toll on the individual’s health and overall well-being. Having a consistent routine is imperative to manage the overall stress and imbibe a healthy lifestyle. More the people understand and accept this, the more will benefit in the long run. Because in the end, it’s our habits that make us who we are.

The same holds true when it comes to caring for one’s skin. Facing pollution, dust, dirt on one hand, and not having adequate time to take care for it on the other, diminishes skin’s natural quality in due course in time.

Margo, as a special offering in Jyothy Labs’ personal care portfolio, inculcates a good routine in which an individual can ensure their skin stays naturally beautiful. As a bathing soap that one uses daily, Margo gives its users the confidence to go out and accomplish greater things in life, without having to worry about exceedingly complicated skincare rituals.

The beneficial effects of neem in enhancing beauty and overall skin wellness are what Margo truly believes in and strives to offer. Reaffirming this promise, the brand has developed a whole range of soap bars which includes Margo Original Neem and the newly launched Margo Neem Naturals.

Environmental and Social Responsibility

The brand’s sustainable and environment-friendly practices ensure that no harm comes to our precious environment. This is achieved by supporting usage of neem that has been sustainably cultivated, which is not only beneficial in reducing our carbon footprint but is also aligned with the UN’s Sustainable Development Goals.

Moreover, Margo’s range of soaps are formulated from natural fatty acids instead of chemical additives and synthetic components, making them biodegradable. This not only makes them better for the environment, but also great for your health and well-being.

Safe and Responsible Usage

Margo truly believes in delivering what it promises, an important part of which is being transparent about what goes in our soaps. Each Margo pack has a detailed list of all the ingredients used in each bar. Additionally, to encourage responsible behaviour when it comes to discarding the packaging, all Margo packs come with ‘Do not litter’ and ‘Recycle’ labels.

No Triclocarban (TCC):

TCC (3,4,4’-triclorocarbananilide) is an anti-bacterial agent that is particularly effective against Gram-positive bacteria and is commonly found in antibacterial soaps & other personal care products. It is also one of the nineteen antimicrobial ingredients banned for use in over-the-counter consumer wash products, due to insufficient evidence demonstrating their safety in long-term daily use.

Since Margo’s key ingredient - neem - is a natural antibacterial agent, we use none of the above compounds. This in turn helps us stay true to our promise of delivering beautiful skin, naturally and safely.

Packaging for Recycle

Our responsibility to the environment also extends to the cartons that our products are packed and distributed in. To this end, we have taken steps to reduce plastic usage and further help the global green economy. In order to do so, the team at Jyothy Labs has pledged to make soap cartons 100% free of plastic by year 2024, while also making them available for recycling for future usage.